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Understand SEO Fundamentals
Growth
Level 1 - Exploration

Understand SEO Fundamentals

Taught by Marcus Chen

About This Challenge

Learn the fundamentals of search engine optimization to drive organic growth. This exploration covers SEO basics from keywords to technical optimization. Understand how search engines work, research keywords effectively, optimize on-page elements, and measure your SEO success.

What You'll Learn

  • Understand how search engines crawl, index, and rank web content
  • Research and select keywords that balance search volume with competition
  • Optimize on-page elements including titles, meta descriptions, and content structure
  • Identify and fix common technical SEO issues that impact search visibility
  • Measure SEO performance using key metrics and analytics tools

Challenge Content

24 lessons
Search Engine Basics
Welcome to SEO Fundamentals
8 Min
How Search Engines Work
8 Min
Understanding Search Intent
7 Min
SEO Ranking Factors Overview
8 Min
Search Basics Knowledge Check
10 Min
Keyword Research
The Art and Science of Keyword Research
9 Min
Keyword Research Fundamentals
8 Min
Keyword Research Process
9 Min
Long-Tail Keyword Strategy
7 Min
Keyword Research Assessment
10 Min
Keyword Research Exercise
30 Min
On-Page SEO
On-Page SEO Essentials
9 Min
Title Tags and Meta Descriptions
8 Min
Content Structure and Headings
8 Min
Image and Internal Link Optimization
7 Min
On-Page SEO Knowledge Check
10 Min
On-Page SEO Audit
30 Min
Technical SEO and Measurement
Technical SEO Overview
9 Min
Technical SEO Fundamentals
9 Min
Common Technical SEO Issues
8 Min
Measuring SEO Success
9 Min
Technical SEO and Measurement Quiz
10 Min
Technical SEO Review
30 Min
Your SEO Journey Continues
5 Min

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Ratings & Reviews

Challenge Info

Level
Level 1 - Exploration
Subject
Growth
Progress
0%
Rewards
Sign in to Start

Requirements

  • No prior SEO experience needed
  • Basic understanding of websites and web browsers
  • Access to a website or willingness to analyze existing sites
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