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Execute Content Marketing Programs
Growth
Level 2 - Application

Execute Content Marketing Programs

Taught by Priya Mehta

About This Challenge

Build and run content marketing programs that drive traffic, engagement, and conversion. This challenge covers content marketing execution from planning and production through distribution and optimization. You will create real content, implement SEO best practices, and learn to measure and improve performance.

What You'll Learn

  • Plan content calendars and programs aligned with business objectives and audience needs
  • Execute content production efficiently using repeatable workflows and quality standards
  • Distribute content strategically across owned, earned, and paid channels for maximum reach
  • Implement on-page and technical SEO best practices to drive organic discoverability
  • Analyze content performance data and iterate to continuously improve results

Challenge Content

20 lessons
Content Planning and Strategy
From Strategy to Execution: Planning Content Programs
9 Min
Building Your Content Plan
8 Min
Topic Research and Prioritization
7 Min
Content Planning Knowledge Check
10 Min
Content Production Workflows
Building a Content Production Machine
8 Min
The Content Production Pipeline
8 Min
Writing Content That Converts
7 Min
Create a Content Brief and Draft
35 Min
Content Distribution Strategy
Distribution: Where Great Content Finds Its Audience
8 Min
The Distribution Playbook
8 Min
Build a Distribution Plan
30 Min
SEO Implementation for Content
SEO-Driven Content: Practical Implementation
9 Min
On-Page SEO: The Content Marketer's Checklist
8 Min
Link Building and Content Authority
7 Min
SEO Implementation Assessment
10 Min
Performance Analysis and Iteration
Measuring Content Marketing Impact
8 Min
The Content Marketing Metrics Framework
8 Min
Content Optimization and Iteration
7 Min
Content Performance Analysis Quiz
10 Min
Content Marketing Performance Analysis
40 Min

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Ratings & Reviews

Challenge Info

Level
Level 2 - Application
Subject
Growth
Progress
0%
Rewards
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Requirements

  • Content marketing basics or equivalent understanding
  • Familiarity with common content formats such as blog posts, social media, and email
  • Access to a word processor or content editing tool
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