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Optimize Conversion Funnels
Growth
Level 2 - Application

Optimize Conversion Funnels

Taught by Marcus Chen

About This Challenge

Improve conversion rates through systematic testing and optimization of user journeys. This challenge covers conversion rate optimization from funnel analysis and hypothesis development to A/B testing and iteration. You will learn to identify opportunities and implement changes that measurably improve conversion.

What You'll Learn

  • Analyze conversion funnels to identify drop-off points and optimization opportunities
  • Develop data-driven hypotheses for improving conversion at each funnel stage
  • Design and run statistically valid A/B tests with proper sample sizes and duration
  • Implement conversion improvements using proven UX and copywriting techniques
  • Iterate on test results by interpreting data, extracting learnings, and compounding wins

Challenge Content

22 lessons
Funnel Analysis Fundamentals
Introduction to Conversion Rate Optimization
9 Min
Mapping Your Conversion Funnel
8 Min
Quantitative and Qualitative Funnel Analysis
8 Min
Funnel Analysis Knowledge Check
10 Min
Developing Optimization Hypotheses
From Data to Hypotheses
8 Min
The Anatomy of a Strong Hypothesis
8 Min
Prioritizing Your Experiments
7 Min
Build a Hypothesis Backlog
30 Min
A/B Testing Methods
A/B Testing: The Science of Optimization
10 Min
Designing Valid A/B Tests
10 Min
Interpreting Test Results and Avoiding Pitfalls
8 Min
A/B Testing Methods Assessment
10 Min
Implementing Conversion Improvements
High-Impact Optimization Techniques
9 Min
Optimizing Landing Pages and CTAs
8 Min
Checkout and Payment Optimization
8 Min
Design a Conversion Test Plan
30 Min
Iteration and Continuous Optimization
Building a Culture of Continuous Optimization
8 Min
Analyzing Results and Extracting Insights
8 Min
The Optimization Flywheel
7 Min
Iteration and Optimization Assessment
10 Min
Complete Conversion Optimization Project
40 Min
Your CRO Journey Continues
5 Min

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Ratings & Reviews

Challenge Info

Level
Level 2 - Application
Subject
Growth
Progress
0%
Rewards
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Requirements

  • Basic understanding of analytics tools like Google Analytics
  • Familiarity with growth metrics such as CAC and conversion rates
  • Access to a website or app you can analyze (even a competitor's)
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