Growth

Level 1 - Exploration

Understand Acquisition Channels

Taught by Marcus Chen

About This Challenge

Explore the channels through which companies acquire customers from paid advertising to content marketing to partnerships. This challenge surveys acquisition channels, their characteristics, and how to evaluate them for your business type and stage.

What You'll Learn

Identify and categorize the major acquisition channel types available to businesses
Understand the differences between paid and organic acquisition strategies
Evaluate channel characteristics including cost, scalability, and time to results
Match acquisition channels to specific business models and growth stages
Think systematically about channel strategy using proven evaluation frameworks

Challenge Content

20 lessons

The Channel Landscape

Introduction to Acquisition Channels

8 Min

Mapping the Acquisition Channel Landscape

8 Min

The History and Evolution of Acquisition Channels

7 Min

Channel Landscape Knowledge Check

10 Min

Paid Acquisition Channels

Paid Channels: Strategies and Trade-offs

9 Min

Search Advertising: Capturing Intent

8 Min

Social Advertising: Creating Demand

8 Min

Other Paid Channels: Display, Influencer, and Affiliate

7 Min

Paid Channels Assessment

10 Min

Organic Acquisition Channels

Building Organic Growth Engines

9 Min

SEO and Content Marketing: The Compounding Channels

8 Min

Social Media, Community, and Word of Mouth

8 Min

Partnerships, Referrals, and Product-Led Growth

7 Min

Organic and Product-Led Channels Assessment

10 Min

Channel Evaluation and Strategy

Evaluating and Choosing Acquisition Channels

9 Min

The Bullseye Framework for Channel Selection

8 Min

Channel-Market Fit: Matching Channels to Business Types

8 Min

Acquisition Channel Mapping Project

30 Min

Channel Strategy Comprehensive Assessment

10 Min

Your Channel Strategy Journey Begins

5 Min

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Ratings & Reviews

Challenge Info

Level

Level 1 - Exploration

Subject

Growth

Progress

Rewards

Requirements

No prior marketing or growth experience needed
Basic understanding of how businesses find customers
Willingness to think analytically about marketing channels

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