Growth

Level 2 - Application

Build Retention Programs

Taught by Marcus Chen

About This Challenge

Create programs that keep customers engaged and reduce churn. This challenge covers retention program development including engagement strategies, loyalty programs, win-back campaigns, and retention measurement. You will build programs that improve customer lifetime value and reduce churn across the full customer lifecycle.

What You'll Learn

Design customer engagement programs that drive regular product usage and deepen relationships
Create effective loyalty mechanisms that reward valuable behaviors and increase switching costs
Build targeted win-back campaigns that recover churned customers cost-effectively
Implement churn prediction approaches using behavioral signals and risk scoring
Measure retention program impact using cohort analysis and controlled experiments

Challenge Content

25 lessons

Customer Engagement Programs

Designing Engagement Programs That Work

9 Min

Anatomy of an Engagement Program

8 Min

Building Engagement Channels and Cadences

7 Min

Engagement Program Knowledge Check

10 Min

Loyalty Program Design

Loyalty Programs That Actually Work

10 Min

Loyalty Program Models and Mechanics

10 Min

Designing Reward Structures That Drive Behavior

8 Min

Design a Loyalty Program

30 Min

Loyalty Program Assessment

10 Min

Win-Back Campaigns

The Art and Science of Win-Back Campaigns

9 Min

Win-Back Campaign Strategy and Timing

8 Min

Crafting Win-Back Messages and Offers

8 Min

Build a Win-Back Campaign Sequence

30 Min

Win-Back Campaign Assessment

10 Min

Churn Prediction and Prevention

Predicting Churn Before It Happens

9 Min

Behavioral Signals and Risk Scoring

10 Min

Intervention Playbooks by Risk Level

8 Min

Build a Churn Prediction System

30 Min

Churn Prediction Assessment

10 Min

Measuring Retention Program Impact

Measuring What Matters in Retention Programs

9 Min

Controlled Experiments for Retention Programs

10 Min

Translating Retention Metrics to Business Impact

8 Min

Build and Measure a Complete Retention Program

40 Min

Retention Measurement Assessment

10 Min

Your Retention Program Journey Continues

5 Min

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Ratings & Reviews

Challenge Info

Level

Level 2 - Application

Subject

Growth

Progress

Rewards

Requirements

Completion of Retention Fundamentals or equivalent knowledge
Understanding of cohort analysis and churn metrics
Familiarity with customer lifecycle stages

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