Growth

Level 2 - Application

Execute Paid Acquisition Campaigns

Taught by Marcus Chen

About This Challenge

Plan, launch, and optimize paid advertising campaigns that acquire customers profitably. This challenge covers practical paid acquisition from platform selection and campaign setup to creative development, targeting, and optimization. You will learn to run campaigns that generate positive ROI.

What You'll Learn

Select the right advertising platforms based on audience, goals, and budget constraints
Structure campaigns with proper hierarchy for effective management and optimization
Develop compelling ad creative that captures attention and drives conversions
Implement audience targeting strategies that reach high-intent prospects efficiently
Optimize campaigns using data-driven decisions to improve ROAS and reduce CPA

Challenge Content

21 lessons

Choosing the Right Ad Platforms

The Paid Acquisition Landscape

9 Min

Platform Comparison: Where to Spend Your Budget

8 Min

Budget Allocation and Channel Mix Strategy

7 Min

Platform Selection Knowledge Check

10 Min

Campaign Setup and Structure

Campaign Architecture That Scales

10 Min

Campaign Hierarchy and Organization

8 Min

Conversion Tracking and Pixel Setup

7 Min

Build Your Campaign Architecture

30 Min

Ad Creative Development

Creative That Converts: Principles and Frameworks

10 Min

Ad Copy and Visual Frameworks

8 Min

Creative Testing and Iteration

7 Min

Create Your Ad Creative Suite

35 Min

Audience Targeting Strategies

Targeting: Reaching the Right People

9 Min

Targeting Types and When to Use Each

8 Min

Privacy Changes and Targeting Adaptation

7 Min

Targeting Strategies Assessment

10 Min

Campaign Optimization and Measurement

Optimizing for Profitable Growth

10 Min

Key Metrics and Performance Analysis

8 Min

Optimization Playbook: What to Change and When

8 Min

Optimization and Measurement Assessment

10 Min

Paid Acquisition Campaign Plan

40 Min

Related Challenges

Understand Acquisition Channels

Explore the channels through which companies acquire customers from paid advertising to content marketing to partnerships. This challenge surveys acquisition channels, their characteristics, and how to evaluate them for your business type and stage.

Growth

Level 1

Discover Content Marketing Basics

Learn how content attracts, engages, and converts audiences into customers. This exploration covers content marketing fundamentals including strategy development, content formats, distribution channels, SEO basics, and performance measurement to help you build an effective content marketing plan.

Growth

Level 1

Execute Content Marketing Programs

Build and run content marketing programs that drive traffic, engagement, and conversion. This challenge covers content marketing execution from planning and production through distribution and optimization. You will create real content, implement SEO best practices, and learn to measure and improve performance.

Growth

Level 2

Optimize Conversion Funnels

Improve conversion rates through systematic testing and optimization of user journeys. This challenge covers conversion rate optimization from funnel analysis and hypothesis development to A/B testing and iteration. You will learn to identify opportunities and implement changes that measurably improve conversion.

Growth

Level 2

Ratings & Reviews

Challenge Info

Level

Level 2 - Application

Subject

Growth

Progress

Rewards

Requirements

Basic understanding of acquisition channels and growth metrics
Familiarity with customer acquisition cost (CAC) concepts
Access to at least one advertising platform for hands-on practice

Back to Challenges