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Explore Growth Fundamentals
Growth
Level 1 - Exploration

Explore Growth Fundamentals

Taught by Elena Rodriguez

About This Challenge

Discover how modern companies drive sustainable growth through systematic approaches beyond traditional marketing. This foundational challenge introduces growth concepts from acquisition to activation to retention. Learn the growth mindset, understand key metrics, and explore how growth teams operate.

What You'll Learn

  • Adopt a growth-oriented mindset that prioritizes experimentation and data-driven decisions
  • Understand and calculate core growth metrics including CAC, LTV, and retention rates
  • Identify the key growth stages from acquisition through activation to retention
  • Recognize different growth team structures and how they operate within organizations
  • Connect growth activities directly to measurable business outcomes and company goals

Challenge Content

22 lessons
The Growth Mindset
Welcome to Growth Fundamentals
8 Min
What is Growth? Beyond Traditional Marketing
8 Min
The Growth Mindset: Think Like a Growth Practitioner
7 Min
The AARRR Framework: Pirate Metrics
8 Min
Growth Mindset Knowledge Check
10 Min
Core Growth Metrics
Metrics That Matter: A Deep Dive
10 Min
Acquisition Metrics: Understanding CAC
8 Min
Retention Metrics: The Heart of Growth
8 Min
Lifetime Value: The Complete Picture
8 Min
Growth Metrics Assessment
12 Min
Growth Stages and Priorities
The Customer Journey: A Growth Perspective
9 Min
Acquisition: Getting Users in the Door
8 Min
Activation: The Moment of Truth
8 Min
Retention: Building Long-Term Value
8 Min
Growth Stages Quiz
10 Min
Growth Teams and Real-World Application
Inside Growth Teams: Structure and Operations
10 Min
Growth Team Structures
8 Min
The Growth Process: From Idea to Impact
8 Min
Case Studies: Growth in Action
10 Min
Growth Teams Assessment
10 Min
Growth Analysis Project
35 Min
Your Growth Journey Begins
5 Min

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Ratings & Reviews

Challenge Info

Level
Level 1 - Exploration
Subject
Growth
Progress
0%
Rewards
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Requirements

  • No prior growth or marketing experience needed
  • Basic understanding of how businesses operate
  • Curiosity about how successful companies grow
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