Create
C
Discover
D
Startups
S
Investors
I
Talent
T
Learn
L
News
N
About
A
Arabic German English Spanish Finnish Italian
Login
Register
Master Email Marketing
Growth
Level 2 - Application

Master Email Marketing

Taught by Rachel Nguyen

About This Challenge

Build email marketing programs that nurture leads, drive conversions, and retain customers. This challenge covers list building, segmentation, automation, copywriting, and optimization so you can create email programs that generate measurable business results.

What You'll Learn

  • Build and grow email lists using ethical, high-converting strategies
  • Segment audiences based on behavior, demographics, and engagement levels
  • Create automated email sequences for onboarding, nurture, and re-engagement
  • Write compelling email copy that drives opens, clicks, and conversions
  • Optimize email performance through testing, analytics, and deliverability best practices

Challenge Content

21 lessons
List Building Foundations
The Power of Email Marketing
8 Min
Building Your Email List from Scratch
8 Min
Opt-In Forms and Landing Pages That Convert
7 Min
List Building Knowledge Check
10 Min
Audience Segmentation
The Power of Email Segmentation
7 Min
Segmentation Strategies That Drive Results
8 Min
Personalization Beyond First Names
7 Min
Build Your Segmentation Strategy
25 Min
Email Automation and Sequences
Email Automation That Scales Your Business
9 Min
Essential Email Sequences Every Business Needs
10 Min
Designing Effective Automation Workflows
8 Min
Design a Welcome Email Sequence
30 Min
Email Copywriting and Design
Writing Emails People Actually Want to Read
8 Min
Subject Lines That Drive Opens
8 Min
Email Body Copy and Design Principles
8 Min
Email Copy and Design Assessment
10 Min
Performance Optimization
Email Analytics and Optimization Framework
8 Min
Email Metrics and Deliverability
10 Min
A/B Testing and Continuous Improvement
8 Min
Email Optimization Assessment
10 Min
Email Marketing Program Audit and Optimization Plan
35 Min

Related Challenges

Understand Acquisition Channels
Understand Acquisition Channels

Explore the channels through which companies acquire customers from paid advertising to content marketing to partnerships. This challenge surveys acquisition channels, their characteristics, and how to evaluate them for your business type and stage.

Growth
Level 1
Discover Content Marketing Basics
Discover Content Marketing Basics

Learn how content attracts, engages, and converts audiences into customers. This exploration covers content marketing fundamentals including strategy development, content formats, distribution channels, SEO basics, and performance measurement to help you build an effective content marketing plan.

Growth
Level 1
Execute Content Marketing Programs
Execute Content Marketing Programs

Build and run content marketing programs that drive traffic, engagement, and conversion. This challenge covers content marketing execution from planning and production through distribution and optimization. You will create real content, implement SEO best practices, and learn to measure and improve performance.

Growth
Level 2
Optimize Conversion Funnels
Optimize Conversion Funnels

Improve conversion rates through systematic testing and optimization of user journeys. This challenge covers conversion rate optimization from funnel analysis and hypothesis development to A/B testing and iteration. You will learn to identify opportunities and implement changes that measurably improve conversion.

Growth
Level 2

Ratings & Reviews

Challenge Info

Level
Level 2 - Application
Subject
Growth
Progress
0%
Rewards
Sign in to Start

Requirements

  • Basic understanding of marketing concepts
  • Familiarity with common email tools like Mailchimp or ConvertKit
  • Access to an email marketing platform for hands-on tasks
Back to Challenges