rise&run

Est. 2026

You can't snooze it. You can only outrun it.

Pre-seed

Helsinki, Finland

About

rise&run is the alarm you can't snooze — you can only outrun it. It rings until you get up and run a GPS-verified distance you set the night before, turning the hardest moment of the day into a non-negotiable win for the self-improvement generation.

Problems & Solutions

Problems

The snooze button beats an entire generation. Millions decide to 'lock in' — gym, focus, 5am, looksmaxing — then fail at the same second every morning: the edge of the bed, when willpower is lowest.
Every alarm and habit app depends on the willpower you have least of, half-asleep and lying down. None of them make actually getting up non-negotiable.

Solutions

Run-to-dismiss: the alarm only stops when GPS and pedometer confirm you've run the distance you set the night before (250m to 10k). No snooze. No skip button.
Hardcore Mode, streaks, squads and auto-generated share-cards turn discipline into proof and community — every morning becomes content and a movement that's hard to quit.

Pitch Deck

Public

Download Pitch Deck

PDF Document

Business Plan

Public

Download Business Plan

Business Plan v1

Questions & Answers

What problem are you solving?

We are solving the problem of people struggling to get out of bed and start their day with a sense of accomplishment.

What problem will be solved at the end of what you are doing?

The problem of people hitting the snooze button and missing out on a productive start to their day will be solved.

Can you state the problem clearly in two sentences?

Many people find it difficult to get out of bed in the morning, often hitting the snooze button multiple times. This leads to a less productive start to the day and can negatively impact overall self-improvement efforts.

Can you define this problem narrowly?

The problem is specifically about people who want to improve their morning routine by eliminating the snooze button and ensuring they start the day with physical activity.

Who can you help first?

Individuals who are motivated by self-improvement and want to establish a consistent morning routine.

What can we address immediately?

We can immediately address the challenge of getting out of bed without hitting the snooze button.

How do we get the first indication this thing is working?

The first indication will be users consistently getting out of bed and completing their set running distance without using the snooze button.

Who is your customer?

Our customers are individuals who are part of the self-improvement generation and are looking to enhance their morning routines.

Who is the ideal first customer?

The ideal first customer is someone who struggles with getting out of bed and is motivated to improve their morning routine.

How will they know if your product has solved the problem?

They will know the problem is solved when they consistently get out of bed and complete their morning run without hitting the snooze button.

How often does your user have the problem?

The problem occurs every morning when they attempt to wake up and start their day.

Who is getting the most value out of your product?

People who are committed to self-improvement and want to start their day with a sense of accomplishment.

How intense is the problem?

The problem is intense as it affects the start of the user's day and their ability to achieve their morning goals.

Does your product actually solve the problem?

Yes, it solves the problem by requiring users to run a GPS-verified distance to turn off the alarm, eliminating the option to snooze.

Which customers should you go after first?

Customers who are already interested in self-improvement and are looking for ways to enhance their morning routines.

What 5-10 metrics are you measuring to understand how your product functions?

We measure calloused-mind streaks, sunrise counts, total km outrun, and participation in squads and leaderboards.

What/who is your target market?

The self-improvement generation.

What needs does your target market have that your product or service can address?

The need to overcome the hardest moment of the day by turning waking up into a non-negotiable win.

How will you reach your target market?

We reach our target market through a waitlist campaign, social media platforms like Instagram, TikTok, and X, and by offering founder badges and free lifetime access to Goggins Mode for early adopters.

What is your competitive advantage?

An alarm that requires physical activity (running a GPS-verified distance) to turn off, appealing to the self-improvement generation.

What is your value proposition?

rise&run is the alarm you can't snooze — you can only outrun it. It turns the hardest moment of the day into a non-negotiable win for the self-improvement generation.

How is your offering better or different from others in the market?

rise&run requires users to physically get up and run a GPS-verified distance to stop the alarm, unlike traditional alarms that can be snoozed.

What benefits will your target market experience?

Users will experience a sense of achievement and improved self-discipline by starting their day with a non-negotiable win.

Is your value proposition realistic and achievable?

Yes, it is realistic and achievable as it leverages GPS technology to ensure users complete the set distance, making it a practical solution for those looking to improve their morning routine.

What problem are you solving with your business model?

We are solving the problem of people struggling to get out of bed and start their day productively.

Who is your target market within this model?

Our target market is the self-improvement generation who are looking to enhance their fitness, focus, and discipline.

Who is your target market for sales and marketing?

Our target market for sales and marketing includes individuals focused on self-improvement, fitness enthusiasts, and those looking to establish a disciplined morning routine.

What needs does your target market have that your product or service can address in sales?

The need for a reliable method to ensure they wake up and start their day actively, aligning with self-improvement goals.

What are your unique selling points in marketing?

The alarm's unique feature of requiring a GPS-verified run to turn off, promoting physical activity and self-discipline.

Company Info

Location

Helsinki, Finland

Founded

2026

Business Type

B2C

Product type

SaaS

Company Stage

Pre-seed

Website

https://toukoursin.github.io/riserun/

Contact Email

team@riserun.app

Founder

Tok

Sectors

HealthTech

Connect

Twitter

Instagram

Facebook

Last updated 3 months ago