Fiilin Good Films

Est. 2017

Stories that push through the noise

Seed

Espoo, Finland

About

Fiilin Good Films is a Finnish IP studio creating original stories for young, digital-first audiences. We build story worlds across film, series, games, graphic novels, webtoons, short-form content and digital platforms. Our approach is World First transmedia development: we design the world, audience pathways, formats and expansion logic from the beginning, instead of adapting one story into other formats later. FGF has already released original IP internationally. Our animated series Joy Eternal has been distributed through real broadcaster and platform partners including Yle in Finland, 3Cat in Spain, Binge.tv in Canada, PrimoTV in the US, and worldwide sales through Pink Parrot Media. We have also delivered animation, publishing and digital IP work across several formats. Over the last years, we have raised funding, reinvested our own resources, and developed a focused slate of original IP. The slate is now moving from development into deals. We have scripts, teasers, graphic novels, visual development, financing materials, game discussions, co-production routes and international partner relationships already in place. Our business model is a repeatable IP engine. We create original concepts, develop them into strong proof-of-concept materials, test audience and partner interest, and scale the strongest opportunities into production, publishing, games, platform partnerships and licensing. FGF stays lean. We keep IP ownership, creative direction and producer control in-house, while scaling through global specialist partners in animation, games, publishing, production, platforms and technology. Our R&D roadmap supports this model. We are developing AI-assisted workflows, including owned LoRA-trained models for FGF IP, to accelerate concept art, pitch visuals, teasers, social content, animation tests and game asset development. We are also exploring Web3 and blockchain-compatible tools for rights metadata, provenance, digital ownership, publishing and more transparent audience engagement. FGF is currently raising Seed funding to convert its developed IP slate into financing, distribution, publishing, game, platform and production partnerships.

Problems & Solutions

Problems

Audiences are fragmented and harder to reach through one channel.
Buyers and financiers want proof before they commit.
One-project dependence makes original IP development slow and risky.
Traditional studio structures are expensive before projects are fully financed.
IP value is created before steady revenue begins.
International IP financing is fragmented and hard to access from one market alone.
Developed IP only becomes commercial through focused market execution.
Animation and games are expensive to develop before full financing.
Traditional distribution, streaming and social media platforms give producers limited control over audience data, content ownership and long-term fan relationships.

Solutions

We build IP across formats from the start, so each story can find its strongest route to market.
We create proof of concept through scripts, teasers, visuals, graphic novels, webtoons, short-form videos and social media content, so partners can see the IP working before full production.
FGF has built a focused IP portfolio, where each title can move forward through the format and partner route that gives it the strongest market opportunity.
FGF stays lean, keeps IP and creative control in-house, and scales through specialist partners project by project.
FGF uses a layered model combining production financing, licensing, publishing, games, platform partnerships and selected service work.
GF combines Finnish IP ownership with Spanish funding routes and a global partner network, giving each project more paths to financing, partners and distribution.
FGF is entering a development-to-deals phase, using market-ready materials and partner discussions to convert the slate into financing, distribution, publishing, game and platform partnerships.
FGF is building owned, LoRA-trained AI models for our own IP, helping us create pitch visuals, teasers, social content, animation tests and game assets faster and more cost-effectively.
Through ourINFO R&D plan, FGF is developing Web3 and blockchain-compatible tools for IP asset ownership, provenance, rights metadata, digital publishing and more transparent audience engagement.

Pitch Deck

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Questions & Answers

What problem are you solving?

Original IP is expensive, slow and risky to develop in the current media market. Audiences are fragmented across streaming, games, comics, webtoons, short-form video and fan communities, while buyers and financiers need stronger proof before they commit. At the same time, traditional distribution gives producers limited control over audience data, content ownership and long-term fan relationships.

What problem will be solved at the end of what you are doing?

FGF will make original IP faster, smarter and more scalable to develop, validate and take to market. We are building a model where owned stories can be tested through proof-of-concept content, supported by AI-assisted production tools, and strengthened by better rights, ownership and audience-data structures.

Can you state the problem clearly in two sentences?

Original IP is hard to finance because it usually requires expensive development before there is enough market proof. FGF solves this by creating cross-format proof-of-concept content, using AI-assisted production to reduce early costs, and building more transparent ownership and data tools around its IP.

Have you experienced the problem yourself?

Yes. FGF has developed, financed, produced and distributed original animation and publishing IP internationally. We have experienced the cost of development, the difficulty of reaching fragmented audiences, the challenge of converting creative assets into deals, and the lack of transparent audience data from traditional platforms.

Can you define this problem narrowly?

Independent IP studios need a more efficient way to turn developed creative assets into market proof, audience validation, partner confidence and commercial deals.

Who can you help first?

First, we help our own IP slate by making it more market-ready, testable and scalable. After that, the same tools and methods can support selected game studios, producers, publishers and platforms that need stronger story worlds, visual development, short-form proof or transmedia strategy.

What can we address immediately?

We can immediately improve the current slate with stronger teasers, pitch visuals, webtoon and graphic novel samples, short-form videos, social media content, AI-assisted concept development, and clearer partner packages.

How do we get the first indication this thing is working?

The first signs are concrete: stronger partner responses, more qualified meetings, LOIs, option discussions, publishing or game partner interest, audience engagement with proof-of-concept content, reduced asset production time, and funding or investment commitments.

Who is your customer?

FGF has several customer groups: broadcasters, streamers, distributors, game studios, publishers, digital platforms, co-producers, financiers, technology partners and eventually direct fan communities. They all need original IP that is easier to understand, test, finance and expand. FGF serves them by building story worlds first, then designing the right audience pathways and formats around those worlds.

Who is the ideal first customer?

The ideal first customers are partners who understand digital-first and world-led IP: game studios, webtoon and digital publishing platforms, short-form platforms, animation partners, co-producers and genre-focused distributors. These partners can move quickly when the world, audience route, format strategy and proof-of-concept materials are already clear.

How will they know if your product has solved the problem?

They will see an IP world that is easier to evaluate and activate: strong story logic, memorable characters, clear audience appeal, visual proof, format options, rights structure and a practical next step. Success means the partner can understand not only one project, but how the world can grow across formats.

How often does your user have the problem?

Constantly. Content partners are always looking for strong original IP, but they need proof, audience fit, cost efficiency and clear expansion logic before committing time, money or platform space.

Who is getting the most value out of your product?

Partners who need distinctive original IP but cannot afford long, expensive and uncertain development cycles. This includes game studios, publishers, platforms, co-producers and distributors looking for worlds that can grow across several formats instead of relying on one single release.

How intense is the problem?

The problem is intense because the market is crowded, audience attention is fragmented, production costs are high, and buyers are selective. Strong IP needs to prove its world, audience and format potential earlier and more clearly than before.

Are they willing to pay?

Yes. Customers can pay through development deals, option fees, licensing, publishing deals, game partnerships, platform deals, production financing, co-production investment, R&D partnerships and selected service contracts.

How easy is it for your customer to find your product?

FGF reaches customers through industry markets, direct outreach, investor platforms, accelerators, festivals, referrals, social media, webtoon and short-form tests, partner introductions and existing international relationships. Audience-facing proof-of-concept content also helps partners discover the IP before a larger deal is in place.

Which customers should you run away from?

We should avoid customers who want too much ownership too early, lack real financing capacity, do not respect IP rights, delay decisions without clear next steps, or only want cheap service work without strategic value. We should prioritise partners who understand the long-term value of owned IP worlds and fair cross-format growth.

Does your product actually solve the problem?

Yes. FGF turns original IP into market-ready and audience-facing proof-of-concept content. This includes scripts, teasers, graphic novels, webtoons, short-form videos, social media content, game concepts and visual materials. Our R&D roadmap adds AI-assisted production tools and Web3/blockchain-compatible ownership, rights and data layers to make IP development faster, more scalable and more transparent.

Which customers should you go after first?

We should first go after partners who understand digital-first IP: game studios, webtoon and digital publishing platforms, short-form platforms, animation partners, genre distributors, co-producers, and innovation-focused media companies. These partners can benefit from IP that already has story, visuals, audience positioning and proof-of-concept materials.

How do you find people who are willing to use your "bad" first versions of your product?

We use trusted early partners, market meetings, accelerators, game collaborators, digital publishing contacts and small audience tests. Early versions do not need to be perfect. They need to test the core promise: story, world, character appeal, visual style, format potential and audience response.

Who are the most desperate customers and how do you talk to them first?

The most urgent customers are smaller platforms, publishers, game studios and content companies that need distinctive IP but cannot afford long traditional development cycles. We approach them with focused proof-of-concept materials, clear audience logic, and a practical path to collaboration.

Whose business is going to go out of business without using you?

No company depends on FGF alone, but many media companies are under pressure to find stronger IP, test faster, reduce development costs, and build direct audience relationships. FGF’s model supports that shift through cross-format IP, AI-assisted asset development, short-form testing, and more transparent digital ownership tools.

Are you discounting or starting with a super low price?

No. We aim to price based on IP value, scope and partnership structure. For early collaborations, we can start with focused pilot packages, R&D tests, teaser work, webtoon samples, short-form content or game concept development. This keeps the first step manageable without undervaluing the IP.

What 5-10 metrics are you measuring to understand how your product functions?

We measure both creative validation and business conversion: time from concept to proof-of-concept, cost per visual asset, AI-assisted asset output, audience engagement on short-form/webtoon/social content, teaser views and completion rates, partner meeting conversion, LOIs or option discussions, funding secured, service revenue, and IP rights/data captured through our digital systems.

When you build a new product or feature, what is the metric that will improve because of that feature/product?

Each new product or feature should improve at least one of three things: speed, proof or conversion. For example, AI-assisted tools should reduce the time and cost of producing pitch visuals. Web3/blockchain tools should improve rights tracking and ownership transparency. Short-form and webtoon tests should improve audience validation and partner confidence.

What number do you track to show how well your company is doing?

The main number is commercial conversion from the IP slate: funding, revenue, paid partnerships, option discussions, LOIs and deals secured from developed IP assets.

What is your top level KPI (revenue, usage)?

Revenue and financing secured are the top-level KPIs. Usage and audience engagement are important supporting KPIs because they help prove which IP, format and audience route is working.

What are the underlying metrics that contribute to achieving your top level KPI?

Key underlying metrics include proof-of-concept assets completed, time saved through AI-assisted production, cost per asset, audience engagement, social reach, teaser performance, webtoon/comic readership, partner follow-up rate, number of qualified meetings, LOIs, funding applications, service contracts, and rights/data records created for owned IP.

How long is your product dev cycle?

Our full IP development cycle is usually 6-18 months, depending on the format and financing stage. The R&D goal is to shorten early validation cycles by using AI-assisted visual development, short-form tests, webtoon/graphic novel samples, social content, teaser scenes and game concept prototypes.

Who is writing down notes at your product dev meeting?

Juha Fiilin leads the development process and tracks key decisions, next steps and partner feedback. Notes are gathered from the core team, writers, artists, producers and technical/R&D partners depending on the project and helped by AI transcription. .

Which category does each of your brainstormed ideas fit?

Ideas are grouped into clear categories: story and world-building, visual development, short-form content, webtoon/graphic novel proof, game concepts, AI-assisted production, Web3/blockchain rights and ownership tools, market packaging, audience testing, financing and partner outreach.

How easy/medium/hard are they to do?

Easy: pitch copy, social posts, mood boards, short edits, simple audience tests.  Medium: webtoon pages, graphic novel samples, teaser scenes, game concepts, AI asset tests, pitch decks and market packages.  Hard: full pilots, full game prototypes, polished trailers, financing structures, blockchain tooling, platform integrations and full production pipelines.

How can you restate the hard ideas?

We turn hard ideas into smaller testable steps. A full animated pilot becomes one strong teaser scene. A full game becomes a prototype or playable vertical slice. A full Web3 platform becomes a rights metadata and ownership test. A full AI production pipeline becomes LoRA-trained visual tests for one IP.

What parts of hard ideas are useless or hard?

The hardest parts are full production, technical integration, large teams, long timelines and expensive assets before financing. The least useful parts are features that do not improve audience validation, partner conversion, production speed, cost efficiency, IP ownership or data transparency.

Which hard idea will improve the KPI the most? Which medium? Which is easier?

Hard: AI-assisted production pipeline and Web3/blockchain rights layer, because they can improve cost efficiency, ownership, tracking and scalability across the whole slate.  Medium: teaser scenes, webtoon/graphic novel samples and game prototypes, because they improve partner conversion and audience proof.  Easy: short-form social content, concept visuals and targeted market outreach, because they can be produced quickly and tested immediately.

What is your exit strategy for the startup?

The preferred exit strategy is to build FGF into a valuable original IP company with a portfolio of owned stories, proof-of-concept assets, audience data, production tools and partner relationships. The most realistic exit would be a strategic sale, partial acquisition, IP library acquisition, or larger partnership with a media, games, publishing, platform or entertainment technology company.

Are you considering an IPO, sale to another company, or a management buyout?

A strategic sale or partial acquisition is more realistic than an IPO. A management buyout is possible, but not the main target. The priority is to grow the value of the IP portfolio, strengthen ownership, and keep enough flexibility for different strategic outcomes.

How will your chosen exit strategy impact the company's valuation and the founders financial outcomes?

Valuation should increase as FGF converts its developed slate into deals, revenue, audience data, reusable assets and technology-supported workflows. Strong IP ownership, proven market traction, Web3/blockchain-compatible rights data, AI-assisted production tools and international partnerships should improve both company valuation and founder upside.

What/who is your target market?

FGF targets the global market for digital-first entertainment: young audiences, genre fans, gamers, comic and webtoon readers, short-form viewers, streamers, broadcasters, publishers, game studios, platforms and co-production partners. We focus on original IP that can move across film, series, games, publishing, social media and digital platforms.

What needs does your target market have that your product or service can address?

The market needs stronger original IP, faster proof-of-concept development, clearer audience positioning, lower development risk, and more efficient ways to create visual materials, teasers, game concepts and digital content. Partners also need better ownership structures, rights tracking, audience data and future-ready digital distribution tools.

How will you reach your target market?

We reach the market through direct partner outreach, investor platforms, international markets, festivals, accelerators, social media, genre communities and existing relationships with co-producers, game studios, publishers and platforms. Our next phase focuses on converting developed materials into deals through targeted market meetings, digital proof-of-concept content, AI-assisted visual assets, webtoon/graphic novel samples and platform-ready short-form content.

Who are your main competitors?

Our competitors include independent animation studios, production companies, game studios, comic and webtoon publishers, transmedia IP companies, digital content studios, and emerging AI-assisted media companies developing original entertainment IP.

What are their strengths and weaknesses?

Many competitors have strong creative talent, production experience, platform relationships or larger teams. Their weaknesses can include high fixed costs, slower development cycles, dependence on one format, limited IP ownership, and weaker ability to test stories across several audience-facing formats before full production.

What are their key marketing strategies?

Most use trailers, pitch decks, festivals, markets, broadcaster and streamer relationships, game demos, publishing samples, social media, crowdfunding, press coverage and direct partner outreach.

What are their pricing strategies?

Pricing depends on the model: production budgets, service fees, licensing fees, option fees, publishing advances, revenue shares, game development deals, platform fees or co-production investment structures.

How are they positioning themselves in the market?

Many position themselves around one main format, such as animation, games, comics, publishing or production services. FGF positions itself as an original IP studio building owned stories across formats from the start, supported by proof-of-concept content, AI-assisted production R&D and future-facing ownership/data tools.

What are their growth plans?

Most aim to grow through larger productions, repeat commissions, streamer or broadcaster deals, publishing expansion, game releases, IP licensing or acquisition by larger media groups. FGF’s growth plan is to convert a developed IP slate into commercial deals, while building reusable tools, assets, audience data and partner structures around the portfolio.

What is your competitive advantage?

FGF combines original IP ownership, released international work, a developed multi-format slate, lean production, global partners, proof-of-concept materials, AI-assisted asset development and Web3/blockchain-compatible rights and ownership R&D. This allows us to develop faster, test earlier, retain more value, and scale through partners instead of heavy fixed overhead.

What is your value proposition?

FGF builds original IP across formats from the start, so each story can find its strongest route to market. We create proof-of-concept content through scripts, teasers, visuals, graphic novels, webtoons, short-form videos, social media content and game concepts before full production. Our R&D adds AI-assisted asset development and Web3/blockchain-compatible ownership and data tools to make the process faster, more scalable and more transparent.

How is your offering better or different from others in the market?

FGF combines owned original IP, international release experience, cross-format development, lean production, global partners and emerging technology. Instead of developing only one film, series or game at a time, we build IP systems that can move through several market routes: publishing, games, short-form, platforms, film, series and direct audience engagement.

What benefits will your target market experience?

Partners get stronger IP packages, clearer audience positioning, earlier proof, lower development risk and more flexible routes to market. Audiences get stories that can be discovered in the formats they already use. FGF benefits by keeping more ownership, data and long-term value inside the company.

Is your value proposition realistic and achievable?

Yes. FGF has already released original IP internationally and has built a developed slate with scripts, teasers, graphic novels, visuals, financing materials and partner discussions in place. The R&D layer builds on existing assets and workflows, rather than starting from zero.

Have you tested it out on potential customers for feedback?

Yes. FGF has tested and presented its IP with end-users, broadcasters, co-producers, game studios, publishers, public funders, accelerators, investors and international markets. Feedback from these conversations has shaped the current slate, proof-of-concept strategy and R&D direction.

What problem are you solving with your business model?

Traditional film and tv businesses often depend on one project, one buyer, one format or one long production cycle. FGF’s model reduces that risk by developing a portfolio of owned IP, creating proof-of-concept content earlier, and building several revenue routes around each property.

Who is your target market within this model?

Our target market includes broadcasters, streamers, distributors, game studios, publishers, digital platforms, co-producers, financiers and selected media/game companies that need original IP, story development, visual development, proof-of-concept content or cross-format strategy.

How will you make money?

FGF uses a layered revenue model: production financing, producer fees, licensing, distribution, publishing, webtoons, games, platform partnerships, short-form content, service collaborations, and eventually technology-supported IP tools linked to rights, ownership, data and digital assets.

What is your competitive landscape in this model?

We compete with production companies, animation studios, game studios, publishers, transmedia studios and emerging AI-assisted content companies. FGF’s advantage is that we combine owned IP, lean execution, proof-of-concept content, international partners, AI-assisted production R&D and Web3/blockchain-compatible ownership and rights tools.

How will you scale your business?

FGF will scale by converting its developed IP slate into commercial deals, while building reusable workflows and tools that improve speed, cost efficiency, rights tracking and audience validation. The goal is to move from project-by-project development into a repeatable IP engine across film, series, games, publishing, short-form and digital platforms.

Who is your target market for sales and marketing?

Our target market includes investors, co-producers, broadcasters, streamers, distributors, game studios, publishers, digital platforms, technology partners and selected media companies. We also market directly to genre audiences through proof-of-concept content, social media, short-form video, webtoons, comics and community-building.

What needs does your target market have that your product or service can address in sales?

Partners need original IP with clear audience positioning, strong visuals, proof-of-concept materials, efficient development, and credible routes to financing, production and release. Many also need new ways to reduce production cost, track rights, understand audiences, and build direct relationships around content.

How will you reach your target market for sales?

We reach buyers and partners through direct outreach, investor platforms, warm introductions, industry markets, accelerators, festivals, pitch events and targeted follow-up. We reach audiences through short-form clips, social media content, webtoon/graphic novel samples, teaser materials and community-facing campaigns.

What are your unique selling points in marketing?

FGF offers owned original IP, international release experience, a developed multi-format slate, strong visual worlds, proof-of-concept content, lean execution, global partners, AI-assisted asset development, and Web3/blockchain-compatible ownership and rights R&D.

How will you convert leads into customers?

We convert leads by moving quickly from first interest to specific materials and clear next steps. Depending on the partner, this can mean a teaser, pitch deck, webtoon sample, game concept, R&D test, LOI, option discussion, service pilot, co-development plan or financing conversation.

What are your plans for scaling your business in terms of sales and marketing?

The next phase is focused on Development → Deals. We will use the angel round to finalise sales materials, create stronger proof-of-concept content, run targeted market outreach, build audience-facing campaigns, follow up existing partner leads, and convert the slate into commercial partnerships.

What are your budgets for sales and marketing?

The immediate sales and marketing budget is part of the Seed round. It will be used for teasers, proof-of-concept materials, pitch decks, market attendance, partner outreach, social media content, audience testing, investor communications and follow-up needed to convert current development into deals.

What does your team do better than any other team in the world?

FGF combines over 100 years of creative, production and business experience into a lean IP development team. Our strength is turning meaningful themes, distinctive worlds and strong characters into marketable IP that can travel across film, series, games, publishing and digital platforms.

What are the unique skills and experiences that your team brings to the table?

The team brings together creative direction, screenwriting, story design, art direction, animation, publishing, games, co-production, international packaging and business development. We use the FGF Writing Guidelines, combining tools from Corey Mandell, Adam Cullen, Emmanuel Oberg, Dan Harmon, Hero’s Journey, Save the Cat and genre-based story analysis. This gives us a shared method for developing stories with clear themes, strong stakes, emotional conflict, memorable worlds and commercial audience appeal.

How do those strengths help you execute on your vision better than anyone?

Our process connects creative depth with business execution. Juha leads IP strategy, creative direction and production planning. Adam strengthens story structure, character conflict and audience engagement. Jan brings art direction, visual development and world-building. Debbie supports packaging, partnerships and international co-production. Together, the team can move IP from concept to proof-of-concept, from proof-of-concept to partners, and from individual projects into a scalable portfolio business.

What are your financial projections for the startup?

FGF is entering a Development → Deals phase. The near-term projection is to use the Seed financing package to convert the developed IP slate into revenue-generating partnerships, including production financing, licensing, publishing, games, platform deals, R&D-supported digital content models and selected service work. The focus is on creating commercial traction over the next 12-24 months while keeping the company lean.

How much money will you need to raise based on these projections?

The current Seed financing target is approximately €600,000. This is planned to consist of €200,000 from the Immersive Accelerator investment, €200,000 from angel investors to match that momentum, and approximately €200,000 in public funding from Murcia, subject to application and approval.

How quickly does your startup need to grow financially?

FGF needs focused financial growth over the next 12-18 months. The priority is to turn already developed IP assets into concrete partner commitments, revenue, funding decisions and deal flow, rather than build a large fixed-cost studio too early.

What are your costs and revenue projections?

Near-term costs include teaser completion, proof-of-concept content, sales materials, market attendance, partner outreach, AI-assisted production R&D, Web3/blockchain-compatible rights and ownership tools, and core business development. Revenue is expected from development funding, production financing, producer fees, licensing, publishing, game partnerships, platform deals and selected service collaborations.

How will you generate revenue and achieve profitability?

FGF will generate revenue through a layered model: public and private development funding, production financing, producer fees, licensing, publishing, games, platform partnerships, future digital ownership/data tools and selected service work. Profitability comes from keeping the core team lean, scaling through partners, and increasing the value of owned IP rather than relying only on work-for-hire income.

Company Info

Location

Espoo, Finland

Founded

2017

Business Type

B2B

Product type

Service

Company Stage

Seed

Website

https://fiilingoodfilms.com

Founder

Juha Fiilin

Sectors

Content & Media

Entertainment

Gaming

Blockchain

AI & Machine Learning

Connect

Instagram

Facebook

Last updated 3 months ago