Taught by Dr. Rachel Kim
Learn user research methods to understand customer needs and behaviors. This exploration covers user research fundamentals for product teams, including research planning, user interviews, surveys, usability testing, and how to synthesize findings into actionable insights.
Explore how communities form, function, and influence behavior. This challenge covers community dynamics fundamentals including group formation patterns, social influence mechanisms, identity construction within groups, and how to assess the value communities create for their members.
Understand how consumers think, decide, and act in market contexts. This challenge covers the psychology behind purchasing decisions, the factors that motivate buying behavior, how perceptions shape preferences, and patterns that help predict consumer actions.
Learn to identify and interpret cultural trends that affect business strategy. This exploration covers cultural signal detection, trend analysis methods, business impact assessment, and predictive frameworks for anticipating shifts in consumer culture.
Learn market research fundamentals to understand customers and markets. This exploration covers research methods, data collection techniques, analysis approaches, and how to apply insights to make informed business decisions for startups and growing companies.