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Explore Consumer Behavior
Social Studies
Level 1 - Exploration

Explore Consumer Behavior

Taught by Dr. Maya Richardson

About This Challenge

Understand how consumers think, decide, and act in market contexts. This challenge covers the psychology behind purchasing decisions, the factors that motivate buying behavior, how perceptions shape preferences, and patterns that help predict consumer actions.

What You'll Learn

  • Understand the psychological foundations of consumer decision-making
  • Recognize common patterns in how consumers evaluate and choose products
  • Identify the key motivations that drive purchasing behavior
  • Analyze how perception and attitudes shape consumer preferences
  • Apply behavioral frameworks to predict consumer actions

Challenge Content

21 lessons
Consumer Psychology Foundations
Welcome to Consumer Behavior
8 Min
The Psychology of Consumer Decisions
10 Min
Cognitive Biases in Consumer Behavior
10 Min
Consumer Psychology Knowledge Check
10 Min
Identify Biases in Action
25 Min
The Decision-Making Process
The Consumer Decision Journey
10 Min
Five Stages of Consumer Decision-Making
12 Min
High vs Low Involvement Decisions
8 Min
Decision Process Assessment
10 Min
Map a Decision Journey
30 Min
Motivation and Consumer Needs
Understanding Consumer Motivation
10 Min
Maslow's Hierarchy and Consumer Needs
10 Min
Functional vs Emotional Motivations
10 Min
Motivation Knowledge Check
10 Min
Motivation Analysis Exercise
25 Min
Behavior Patterns and Prediction
Identifying Consumer Patterns
10 Min
Perception and Consumer Reality
10 Min
Attitudes and Behavior Prediction
10 Min
Behavior Patterns Assessment
10 Min
Consumer Behavior Analysis Project
45 Min
Your Consumer Behavior Journey Continues
5 Min

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Challenge Info

Level
Level 1 - Exploration
Subject
Social Studies
Progress
0%
Rewards
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Requirements

  • No prior marketing or psychology experience needed
  • Curiosity about why people buy what they buy
  • Access to observe real-world consumer interactions
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