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Discover Unit Economics
Finance
Level 1 - Exploration

Discover Unit Economics

Taught by Elena Rodriguez

About This Challenge

Explore unit economics -- the fundamental building blocks that determine whether a business model can be profitable. This challenge covers CAC, LTV, payback, and metrics that reveal business health.

What You'll Learn

  • Define key unit economics concepts and explain why they determine business viability
  • Calculate customer acquisition cost across channels and interpret the results
  • Calculate and interpret customer lifetime value using multiple approaches
  • Analyze payback periods and understand their impact on cash flow and growth
  • Assess overall business model viability using unit economics ratios and benchmarks

Challenge Content

17 lessons
Core Concepts of Unit Economics
What Are Unit Economics and Why Do They Matter?
8 Min
The Language of Unit Economics
7 Min
How Unit Economics Differ by Business Model
8 Min
Unit Economics Vocabulary Check
10 Min
Acquisition Economics
Calculating Customer Acquisition Cost
9 Min
CAC Calculation Deep Dive
8 Min
Strategies to Reduce Customer Acquisition Cost
7 Min
Calculate CAC for a Sample Business
20 Min
Lifetime Value and Payback
Understanding Customer Lifetime Value
10 Min
LTV Calculation Methods Explained
9 Min
Payback Period and Cash Flow Impact
7 Min
LTV and Payback Period Assessment
10 Min
Assessing Business Model Viability
The Viability Framework
9 Min
Red Flags and Green Lights in Unit Economics
8 Min
Using Unit Economics for Strategic Decisions
7 Min
Unit Economics Viability Assessment
30 Min
Comprehensive Unit Economics Assessment
12 Min

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Challenge Info

Level
Level 1 - Exploration
Subject
Finance
Progress
0%
Rewards
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Requirements

  • No prior finance experience required
  • Basic arithmetic and comfort with simple formulas
  • Curiosity about how businesses make money
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