Finance

Level 2 - Application

Implement Pricing Strategies

Taught by Rachel Thornton

About This Challenge

Develop and implement pricing strategies that maximize revenue while supporting growth. This challenge covers pricing strategy development, testing, implementation, customer communication, and iteration based on results.

What You'll Learn

Develop comprehensive pricing strategies aligned with business goals and market positioning
Design and execute pricing tests that produce reliable, actionable data
Implement pricing changes across systems, teams, and customer touchpoints
Communicate pricing changes to customers in ways that preserve trust and retention
Iterate on pricing based on performance metrics and competitive dynamics

Challenge Content

21 lessons

Developing Your Pricing Strategy

From Pricing Theory to Pricing Strategy

9 Min

Building a Pricing Strategy Framework

8 Min

Competitive Analysis for Pricing Decisions

7 Min

Pricing Strategy Knowledge Check

10 Min

Testing Your Pricing

The Science of Price Testing

8 Min

Price Testing Methods and When to Use Them

8 Min

Designing a Pricing Experiment

7 Min

Design a Pricing Test Plan

30 Min

Implementing Pricing Changes

The Pricing Rollout Playbook

8 Min

The Implementation Checklist

8 Min

Managing Existing Customer Transitions

7 Min

Implementation Readiness Check

10 Min

Communicating Pricing to Customers

Pricing Communication That Preserves Trust

8 Min

Crafting Pricing Change Announcements

8 Min

Handling Objections and Pushback

7 Min

Build a Pricing Communication Plan

25 Min

Iterating on Pricing

Pricing as a Continuous Process

8 Min

Building a Pricing Review Cadence

7 Min

Responding to Market Changes and Competition

7 Min

Build a Pricing Implementation Plan

35 Min

Pricing Implementation Final Assessment

12 Min

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Ratings & Reviews

Challenge Info

Level

Level 2 - Application

Subject

Finance

Progress

Rewards

Requirements

Completion of Pricing Fundamentals or equivalent knowledge
Basic understanding of business metrics like revenue and margins
Familiarity with spreadsheets for analysis

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