Taught by Marcus Chen
Discover the essential concepts and mindset required to build successful startups from scratch. Learn how startups differ from traditional businesses, explore company stages, and understand founder roles, team dynamics, and investor relationships.
Apply business model frameworks to design sustainable, scalable business models for new ventures. This challenge takes you from understanding to application, working through designing business models that create real value.
Learn how businesses create, deliver, and capture value through different business model architectures. Explore the building blocks of successful models including value propositions, customer segments, channels, revenue streams, and cost structures.
Build and execute hiring processes that attract, evaluate, and close great candidates. This challenge covers writing job descriptions, sourcing candidates, conducting interviews, and making decisions. You will learn to build consistent, fair processes that identify the right people while creating positive candidate experiences.
Learn about different business legal structures and how to choose the right one. This exploration covers entity types, considerations, and decision factors to help you make informed choices about forming your business.