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Introduction to Market Research
Business
Level 1 - Exploration

Introduction to Market Research

Taught by Dr. Rachel Morrison

About This Challenge

Learn market research fundamentals to validate business ideas and understand markets. This exploration covers research methods for entrepreneurs, including primary and secondary research techniques, competitive analysis, and market sizing approaches.

What You'll Learn

  • Distinguish between qualitative and quantitative research methods and when to use each
  • Design and conduct effective primary research including surveys and interviews
  • Locate and evaluate secondary research sources for market intelligence
  • Perform competitive analysis to understand market positioning and opportunities
  • Calculate market size using TAM, SAM, and SOM frameworks

Challenge Content

20 lessons
Research Methods Fundamentals
Welcome to Market Research
8 Min
Qualitative vs Quantitative Research
7 Min
Choosing the Right Research Method
8 Min
Research Methods Knowledge Check
10 Min
Primary Research Methods
The Art of Customer Interviews
10 Min
Customer Interview Best Practices
8 Min
Designing Effective Surveys
8 Min
Primary Research Quiz
10 Min
Design a Customer Interview Guide
25 Min
Secondary Research Sources
Leveraging Secondary Research
8 Min
Free Secondary Research Sources
8 Min
Evaluating Source Quality
7 Min
Secondary Research Quiz
10 Min
Secondary Research Deep Dive
30 Min
Competitive Analysis and Market Sizing
Competitive Analysis Framework
10 Min
Mapping the Competitive Landscape
8 Min
Market Sizing: TAM, SAM, SOM
8 Min
Analysis Methods Quiz
10 Min
Market Research Project
35 Min
Putting Research Into Action
5 Min

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Challenge Info

Level
Level 1 - Exploration
Subject
Business
Progress
0%
Rewards
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Requirements

  • No prior research experience needed
  • Basic spreadsheet skills helpful but not required
  • Access to internet for research exercises
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