Sports

Level 1 - Exploration

Navigate Sports Media Ecosystem

Taught by Dana Rivera

About This Challenge

Understand the complex sports media landscape and how content reaches fans across traditional and digital channels. This exploration covers broadcast rights, streaming platforms, social media, podcasts, and emerging content formats that shape how audiences consume sports today.

What You'll Learn

Map the sports media distribution ecosystem from broadcast networks to social platforms
Understand rights deal structures and the economics driving sports media valuations
Analyze platform strategies used by streaming services competing for sports content
Identify emerging content formats reshaping how fans consume sports media
Evaluate opportunities and career paths within the evolving sports media industry

Challenge Content

20 lessons

Traditional Sports Media Foundations

Welcome to the Sports Media Landscape

8 Min

The History of Sports Broadcasting

7 Min

Understanding Broadcast Rights Deals

8 Min

Traditional Media Knowledge Check

10 Min

Digital and Streaming Revolution

The Streaming Wars Come to Sports

9 Min

Major Streaming Players in Sports

8 Min

Streaming Business Models for Sports

7 Min

Digital and Streaming Knowledge Check

10 Min

Analyze a Sports Streaming Strategy

30 Min

Social Media and the Creator Economy

Social Media's Impact on Sports

9 Min

Social Platforms and Sports Content

8 Min

Podcasting and the Sports Creator Economy

7 Min

Social and Creator Economy Knowledge Check

10 Min

Map a Sport's Social Media Ecosystem

30 Min

The Future of Sports Media

Emerging Trends in Sports Media

9 Min

Emerging Content Formats and Technologies

8 Min

Careers and Opportunities in Sports Media

7 Min

Future of Sports Media Knowledge Check

10 Min

Create a Sports Media Landscape Analysis

40 Min

Your Sports Media Journey Begins

5 Min

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Ratings & Reviews

Challenge Info

Level

Level 1 - Exploration

Subject

Sports

Progress

Rewards

Requirements

No prior media industry experience needed
Basic interest in sports and how fans watch or follow them
Familiarity with common streaming and social media platforms helpful

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