Product

Level 1 - Exploration

Discover Product Metrics

Taught by Elena Vasquez

About This Challenge

Learn how product teams measure success through metrics that reveal user behavior and product health. This exploration covers product metrics fundamentals from acquisition to engagement to retention.

What You'll Learn

Identify different types of product metrics and when to use each one
Understand funnel metrics that track user acquisition and activation
Analyze engagement and retention metrics that reveal product health
Select appropriate metrics aligned with specific product goals
Recognize the difference between leading and lagging indicators

Challenge Content

20 lessons

Metric Fundamentals

Welcome to Product Metrics

8 Min

What Are Product Metrics?

7 Min

The Pirate Metrics Framework (AARRR)

8 Min

Metric Fundamentals Check

10 Min

Acquisition and Activation Metrics

Measuring the Top of the Funnel

9 Min

Acquisition Metrics Deep Dive

8 Min

Activation Metrics and the Aha Moment

8 Min

Acquisition and Activation Quiz

10 Min

Map a Product's Acquisition and Activation Funnel

25 Min

Engagement and Retention Metrics

Why Engagement and Retention Define Product Health

9 Min

Engagement Metrics Explained

8 Min

Retention Metrics and Cohort Analysis

9 Min

Engagement and Retention Quiz

10 Min

Analyze a Product's Engagement Patterns

25 Min

Metric Selection and North Star Metrics

Choosing Metrics That Matter

9 Min

How to Select the Right Metrics

8 Min

Defining Your North Star Metric

8 Min

Metric Selection Mastery Quiz

10 Min

Build a Metrics Framework for a Product

30 Min

Your Product Metrics Journey Continues

5 Min

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Ratings & Reviews

Challenge Info

Level

Level 1 - Exploration

Subject

Product

Progress

Rewards

Requirements

No prior analytics or data experience needed
Curiosity about how products measure success
Familiarity with at least one digital product as a user

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