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Design High-Converting Email Campaigns
Art
Level 2 - Application

Design High-Converting Email Campaigns

Taught by Maya Pritchard

About This Challenge

Master the art and science of email design that drives opens, clicks, and conversions. This challenge navigates the unique constraints of email, from rendering differences across clients to optimal image-to-text ratios and responsive layouts.

What You'll Learn

  • Design emails that render correctly across major email clients
  • Create mobile-responsive email layouts using hybrid coding techniques
  • Position and design effective calls-to-action that drive clicks
  • Build reusable email template systems for brand consistency
  • Identify elements to test for performance optimization

Challenge Content

19 lessons
Email Design Constraints
Why Email Design Is Different from Web Design
10 Min
The Email Client Rendering Landscape
8 Min
Image-to-Text Ratios and Deliverability
6 Min
Email Design Constraints Knowledge Check
10 Min
Layout and Responsiveness
Hybrid Email Layout Techniques
12 Min
Building Responsive Email Structures
10 Min
Build a Multi-Client Responsive Email Layout
30 Min
Call-to-Action Optimization
The Anatomy of a High-Converting CTA
9 Min
Designing Bulletproof Email Buttons
7 Min
CTA Optimization Exercise
25 Min
CTA Design and Strategy Quiz
8 Min
Template Architecture
Modular Email Design Systems
11 Min
Building Your Email Component Library
10 Min
Brand Consistency Across Email Campaigns
7 Min
Design a Reusable Email Template System
35 Min
Testing and Optimization Strategy
Email Testing Workflows That Scale
10 Min
A/B Testing Email Design Elements
9 Min
Design a Complete Welcome Email Sequence
40 Min
Testing and Optimization Final Assessment
10 Min

Related Challenges

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Challenge Info

Level
Level 2 - Application
Subject
Art
Progress
0%
Rewards
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Requirements

  • Basic design and typography skills
  • Familiarity with HTML and CSS fundamentals
  • Access to an email testing tool or free trial (Litmus, Email on Acid)
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